Turmeric Latte Gains Popularity among Millennial Generation

Turmeric Latte Gains Popularity among Millennial Generation

Turmeric latte has been steadily gaining popularity among younger generation. With many celebrities endorsing turmeric latte as a healthy coffee alternative, younger generation is quick to catch up. As per recent reports, search on Google search for turmeric and turmeric latte has increased nearly 500 percent over the last three years.

Starbucks introduced Turmeric Latte on its menu and the healthy spice from Southeast Asia came in focus. Healthy eating enthusiasts have been promoting turmeric for past many years as a health drink high in antioxidants. As per trade reports, turmeric has overtaken cinnamon as the most popular spice. People using and supporting turmeric claim that the wonder spice reduces inflammation and helps control blood pressure. Research teams have been working to find exact impact of turmeric usage on health and many studies have supported positive claims made by people supporting turmeric.

Market research firm Mintel termed turmeric as the next popular health food to watch out for. In India, turmeric has been used for centuries as a healthy spice. It is good for skin as well and turmeric paste can be used as a natural and low-cost face mask. It also helps fight infection.

A study published in the American Journal of Geriatric Psychiatry has also found positive impact of turmeric consumption on brain health. For a total of 18 months, the study's participants were randomised to one of two groups. One group took 90 milligrams of curcumin twice daily, while the other group took a placebo. All volunteers underwent standard cognitive tests, and these were repeated every six months throughout the study. The study team noticed 28 percent improvement in performance of individuals taking curcumin supplements.

Using turmeric for tooth whitening is among the latest trends for online users. Many people have posted videos on YouTube claiming benefits of turmeric for tooth whitening. Dancer, singer and actress Julianne Hough claims to use turmeric for tooth whitening.